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Our Story

This organisation and the congenial portfolio reflect the core of Getro, chiefly being the ambidextrous ability to toggle both sports and fashion with a long-term perspective. Getro started 1987 with the purpose of bringing out the quintessence of what we work with, 32 years later we can thankfully still state that we stay true to that purpose.

CEO & founder Palle Rasmussen

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Getro A/S was founded in 1987 with a keen focus on street inspired sportswear and boxing gear. Georg and Troels were the two dentists that gave their names to the abbreviation GETRO, as they helped invent the first industrial produced boxing mouthpiece in Denmark, creating a dental guard with the unique feature of being able to be fitted to its owner.


Alongside the production of sporting goods, Getro also began importing Converse all-star, an at the time unknown shoe brand on the Danish marked. This collaboration took the shoes and turned them, from an obscurity outside of basketball, into a fashionable street brand, enjoying, to this day, a strong credibility rooted within old-school street-basket.


In 1988 Getro commenced another collaboration with a sports and fashion brand, as a distributorship on Fred Perry was established. Fred Perry himself guested Getro at least once a year through his lifetime, carrying each time, his friendship and a special interest in the joint effort of developing and positioning his brand in Denmark.


"This is my office"


In 1991 a partnership with Arena swim wear was initiated, which strengthened the roots of Getro, reigniting the heritage of sportswear. This branch was nurtured furthermore in 1998 when Oglam, the renowned sports bras manufacturer, was added to the portfolio of brands.




In 2000 55DSL suggested a collaboration, which along with the initiation of a collaboration with Alpha industries led to the current structure of the organization, where a strong segmentation between the sports division and the fashion division has been made.

"It's what inside that counts"


Along with the divisions of brands a detail section was added in 2005 with the establishment of Fred and the legends, which over the years grew to a chain of 3 stores, all paying homage the legends that have arisen from this history. These stores are located on Vesterbro and Frederiksberg, in Copenhagen, as well as Århus in Jutland.


In 2014  a partnership with the Italien REPLAY jeans was initiated, which strengthened the roots of Getro, reigniting the heritage of fashion.

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In 2015 Getro commenced another collaboration with a sports and fashion brand, as a distributorship on FILA was established.

In 2016  another proud partnership with Le Coq Sportif was initiated. 


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In 2018 the exclusive sportswear brand ODLO was added to our portfolio. 

"Mr Cool Cole Haan"

The latest addition to our Fashion Portfolio is Cole Haan.




Le Coq Sportif Campaign "Dreamers Are Winners"  is launched 

Today GETRO a/s is one of Denmarks leading agents of Sports and Heritage sold by 100+ partners by offering a special setup and a very competitive brand portfolio.

We strive to ensure the highest profit, stock turnover and earning for our wholesale partners by offering a flexible and complementing collection flow that guarantees an ever-changing and updated selection of trendy, high quality clothes. 


Arena Denmark is targeting and working together with the Next Generation of talented swimmers. Supporting and helping the talents. 

"Next Generation"

We are proud to be working with talents such as Victoria Bierre, Tobias Dan Hansen, Nicholas Castella and a lot of  other talented swimmers. 

Arena is focusing on supporting the youth and the next generation of swimmers in Denmark. 
We are also proud sponsor of each years Aqua Camp. 


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